Créme X Firework: SHOP THE FUTURE
Video Commerce, Social & Beauty's Next Frontier
The Creme X Firework: Shop the Future event explored how video commerce is transforming eCommerce. Industry leaders Jay Small (Arey Grey), Jess Doherty (Cymbiotika), and Kriti (Firework) shared insights on why video is essential for engaging modern customers.
Key Highlights
Why Video Matters: Video commerce bridges the gap between social media and eCommerce, creating engaging experiences that educate and connect customers.
Authenticity Wins: Customers want relatable content, not perfection. “Your best influencers are your customers,” said Kriti, emphasizing loyalty-driven advocacy.
Recreating the In-Store Experience: Video commerce inspires and immerses shoppers, mirroring the physical store experience online.
Building Loyalty: “Video slows down the shopping journey,” said Jay, helping customers make informed decisions and driving long-term value.
This session reaffirmed that video commerce isn’t just a trend—it’s the future of shopping. As Kriti concluded: “The future of shopping is here, and it’s all about video.
”Explore how your brand can inspire, educate, and build lasting relationships through video commerce. Watch the session on-demand now!