Taobao Live, version globale Comment les marques chinoises transforment les clients engagés en ambassadeurs grâce au livestream?
Learn how Chinese brands have used live streams to “flip the funnel” and turn engaged customers into loyal brand ambassadors.
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In the playbook we'll cover:
- Live Commerce trends shared by Rick Zhuang, Firework CTO and founder of Taobao Live.
- How Chinese brands have used live streams to “flip the funnel” and turn engaged customers into loyal brand ambassadors.
- A breakdown of private and public domains, and a guide to what your brand needs to be investing in.