From Content to Conversion: Explore the 2025 Video Commerce Playbook
Released exclusively for ShopTalk Europe, this playbook reveals how top brands are accelerating conversion and redefining shopper journeys with video.
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The way shoppers discover and purchase products is changing, and leading brands are meeting them with video at every step of the journey.
In this special ShopTalk Europe edition of the 2025 Video Commerce Playbook, you'll find detailed examples of how top brands are using video to deliver personalized, interactive shopping experiences across channels.
In the playbook we'll cover:
- Samsung creates product hype with video showrooms for major device launches
- L’Oréal uses short-form videos and influencer tutorials to demonstrate product benefits directly on PDPs
- LEGO builds excitement around product launches with interactive digital showrooms and behind-the-scenes content
The playbook breaks down best practices for working with different content types, including user-generated content, store associate created content, influencer content, AI curated content, and more.
Get exclusive insights into how top brands are personalizing customer journeys and driving conversions at scale.