After some simple programming, and not so simple server configuring we're finally online with the Firework.com website, using the latest version of Firework v3 freshly tweaked to work on Rails 2.0.1

So what is dogfooding?

Well, at the risk of creating a verb out of a noun it is using your own code to make sure it works and improve it from experience. If you don't use the software yourself how are you going to improve it to be a reliable and pleasant application?
This website will always run the latest version, that way any releases of stable versions will be gauranteed to have been run in a production environment before they are used on more important websites.